The Evolution Of Beauty Ingredients In Food And Drinks: Innovation And Future Strategies For Success-Aarkstore Enterprise
Following the modern day recognition of the nutricosmetic market by Raymond Reed, the commercialisation of foods and beverages offering beauty benefits has emerged as a standalone category. The potential of this market is yet to be fully realised but its consumer based reaches across genders, age groups and continents.
This report provides a unique insight and analysis into the what key consumer messages, ingredients, and brand security is required to develop a finished product. The following chapters of the report will provide the required fiscal analysis, forecasting, NPD, and well-informed and practical steps needed to deliver such products within the beauty space.
Key benefits from reading this report
• Understand the key growth countries within Europe and the global potential of the US and Asian beauty food category.
• Gain and invaluable insight into the current consumer perspective on this under exploited market and help design you products to meet their demands.
• Evaluate the current crop of beauty food ingredients impacting the market and the next generation of branded and generic ingredients making a name within this category.
• See the most successful products and brands and what strategies they have utilised to become a profitable and sustainable within this market.
• Gain valuable guidance into what 6 key factors should be utilised in navigating this market when looking to design, market and launch a function beauty product .
Key findings of this report
By 2011, the market is expected to be an estimated $6.6bn, with a strong growth rate of 4.8% predicted between 2008-2011.
By 2011 the US will be the largest market for anti-aging skincare goods, which is set to accelerate to double-digit growth over 2011–14, at a CAGR of 11.8%.
Out of the Asia Pacific countries, one of the most over looked in terms of potential by the western research analysts is South Korea. Current estimates place the value of this market at around $296m, rising to $426m by 2014.
Beauty foods in the UK represent the greatest growth over 2006–2011 (15.6%) and also leads in dietary supplement growth (9.6%). Unlike the US, consumer in the UK are generally more accepting of functional foods and as such may be an early adopter for this category.
Of the new products classified as being innovative between 2005 and 2008, 15% had a packaging benefit. This was the second largest source of innovation after formulation, which accounted for 68% of new products classified as innovative.
Any claim made on a product taken orally falls under EU food law, and a ‘beautifying effect’ must be brought about by a physiological reaction to the ingested nutricosmetic (a biological active ingredient or formulation). Any effect claimed to occur, even visual, must be initiated from within and as such is influencing a biochemical and physiological process. Under this premise, all claims made by manufacturers selling nutricosmetics must comply with the EU nutrition and health claim directive EC 1924/2006, and supply evidence to support any claims with regard to the modification of physiological function.
Key questions answered by this report
What markets will experience double digit growth over 2011-2014?
Of the Europeans market which countries will crack the $150mn mark by 2011?
How will the US market grow until 2016? And will it be competitive with Europe and Asia?
Of foods, beverages and dietary supplements which is set to be the delivery format of choice based of value and consumer insight data?
What are the 11 key driver and inhibitors of growth within the beauty category?
How are consumers describing beauty across the EU, US and Asian markets and is theer a significant difference?
What is the perception of beauty across multiple age and gender groups?
What is the impact of media, experts and professional associations on consumer perception of product efficacy?
Table of Contents :
Table of Contents
The Evolution of Beauty Ingredients in Food and Drinks
Executive summary 10
The evolution of beauty from within 10
The science of skin health 11
The beauty consumer – demographics, attitudes, and trends 12
Analysis of the beauty market 13
Current ingredient trends and innovations 14
Futureceuticals – innovations in ingredients, packaging, and marketing 15
Key strategies for success in the beauty category 16
Chapter 1 The evolution of beauty from within 18
Summary 18
Introduction 18
The history of the beauty market 18
Transitioning from cosmetics to foods 19
Functional foods and the beauty market 20
Recession and premiumization 20
Chapter 2 The science of skin health 24
Summary 24
Introduction 25
Aging process 25
Skin damage and repair 26
Oxidative 26
Sun/UV damage 26
Inflammation 27
Hydration 28
Measuring skin damage – a consumer perspective 28
Clinique skin computer 29
DermaScan 29
Pharmanex BioPhotonic scan 30
Lancôme Diagnosis Expert 31
Nutrition treatments 32
Chapter 3 The beauty consumer – demographics, attitudes, and trends 36
Summary 36
Introduction 37
Demographics 37
Attitudes on aging, beauty and advertising 39
The impact of the media on beauty foods 43
Gender and beauty foods 44
Trends and opportunities 45
Chapter 4 Analysis of the beauty market 48
Summary 48
Introduction 48
A global skincare market 49
Global beauty foods market 51
The European market for beauty foods and beverages 52
The market for beauty foods and beverages in Asia Pacific 53
The US market for beauty foods and beverages 54
Chapter 5 Current ingredient trends and innovations 58
Summary 58
Introduction 59
Superfruits 59
Açai 59
Goji 60
Pomegranate 61
Mangosteen 62
Evodia 63
Lycopene and carotenoids 64
Acerola 65
Camu-camu 66
Protein 67
Milk proteins 67
Soy protein 69
Teas 70
White 71
Green 71
Study 1 72
Study 2 73
Pu-erh 73
Rooibos 74
Berries and herbs 76
Sea buckthorn 76
Study 1 77
Study 2 77
Blueberries 78
Raspberries 79
Rosemary 80
Burdock root 81
Ginseng 82
Other natural ingredients 83
Collagen 83
Ceramide and Ursolic acid 85
Hyaluronic acid 87
Rhodiola rosea 88
Pre/probiotics 88
Ayurveda 90
Chapter 6 Futureceuticals – innovations in ingredients, packaging, and marketing 94
Introduction 95
Branded beauty ingredients 95
Solbar (Solgen Ltd) 95
Praventin (Friesland Campina/DMV) 96
Sendara 98
Boswellin 99
FloraGlo lutein and zeaxanthin 101
Peptan collagen (Rousselot) 102
Generic ingredient trends 103
Spices 103
Ginger 104
Curcumin 105
Botanicals and naturals 106
Polypodium leucotomos 106
Amaranth – A source of squalene for skin health 107
Algae 109
Proteins and related bioactives 110
Packaging – making beauty products beautiful 111
Perricone MD 113
Borba beauty 114
SoCal Cleanse – Eco-friendly and organic 115
Functionalab – beauty and style 117
Chapter 7 Key strategies for success in the beauty market 122
Summary 122
Introduction 123
Six strategies for success 124
Choose a health benefit 124
Gender 124
Health gate-keeper 124
Life-stage 125
Fix the format 125
Format and formulation 126
Format and ingredient choice 126
Feel the benefit 127
See the solution 128
Connect with the consumer 128
Distribute with distinction 131
The future of beauty 133
Chapter 8 Appendix 136
An interview with Caroline Negre, marketing manager at Rousselot SAS 136
Biography 140
Index 141
List of Figures
Figure 1.1: Europe’s first beauty supplement Merz Spezial Dragee from Merz Pharmaceuticals
GmbH 19
Figure 2.2: Clinque Computer 29
Figure 2.3: Dermoscan from Imedeen UK 30
Figure 2.4: Pharmanex S2 BioPhotonic scanner 31
Figure 3.5: Key drivers and inhibitors of growth within the beauty category 38
Figure 3.6: What signs of skin aging concern you? 39
Figure 3.7: What are the key attributes of being beautiful? 40
Figure 3.8: What are the key attributes of being beautiful? 41
Figure 5.9: Beauty ingredients by category 59
Figure 6.10: Works With Water’s beauty beverage for clear skin (with Praventin) 97
Figure 6.11: Life Extension’s ‘Fernblock’ with Sendara 99
Figure 6.12: Acne treatment from Orovo LLC containing 25mg Boswellin per serving 100
Figure 6.13: Hair, Skin and Nails super formula from Purity Products – Contains FloraFlo for skin beauty 101
Figure 6.14: Innovation type as percentage of all innovative food and drink launches, 2005–2008 112
Figure 6.15: Perricone MD Targeted Care dietary supplement 113
Figure 6.16: Perricone MD Skin beauty supplements 114
Figure 6.17: Borba Gummi Bear Booster 115
Figure 6.18: Socal Cleanse Organic Protein + Detox 116
Figure 6.19: Functionalab beauty products 118
Figure 6.20: Functionalab in-store packaging at Henri Bendel, Fifth Avenue, New York (left) and POS retail lay-out (right) 118
Figure 7.21: Key strategies for success 123
Figure 7.22: Sip beauty beverage from Inside Out Beauty Ltd 131
Figure 7.23: Glowelle beauty beverage from Nestlé 131
Figure 7.24: Borba Inc – Skin Balance Waters 132
List of Tables
Table 3.1: Is beauty only about appearance? 42
Table 4.2: Anti-Aging skincare sales by country, ($m), 2008–2014 50
Table 4.3: Total beauty food market value, ($m), by country, 2008-2014 51
Table 4.4: Total beauty supplements value, ($m), by country, 2008-2014 53
Table 4.5: Oral beauty market for foods and beverages 54
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